Asian-inspired, African-oriented: limitless brands know no boundaries

Nors group launched a new business in Angola: a Dongfeng trucks dealer and maintenance assistant. And to support this company, a new impactful brand had to rise, both from naming and visual supports.

Hot vivid African ideas, accurate Asian patterns

Delivering a brand that represents one of the top performers in truck sales in the Chinese market could seem difficult, at first sight. However, we made it possible by meshing some kung fu, Nors' grey and a warm red African tone.

Meshing two very distinct cultures into one was something that took all of our creativity. The result was a brand identity fit to be a part of Nors' universe.

— Cristiana Pinto,

Design Lead



hours of research


developed concepts


brand new identity